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2025-09-10 – Scroll Exporter Marketing
  • Rough draft
    • Interlingo

    Template tips:

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     Date

    ​Sep 10, 2025

     Participants

    • ​@Maggie​

    • ​@Ericka Bastias (K15t)​

    • ​@Gabriella Evans (K15t)​

     Goals

    • Go through list of open tasks from last week’s meeting

    • Look at results for the Template Library campaign in Q2 2025

    • Set priorities for the Template Library in Q3 2025

    • Set new goals for the Template Library campaign in Q3 2025

     Discussion topics

    Time

    Item

    Presenter

    Notes

    10:00am

    Open tasks

    ​@Maggie​

    • Finalize post-campaign survey analysis for Template Library Q2

    • Upload missing Q2 campaign creative assets to shared drive

    • Draft Q3 Template Library campaign messaging

    • Collect stakeholder feedback on current template themes

    • Identify top-performing templates for spotlight feature

    10:15am

    Check results from TL campaign Q2

    ​@Ericka Bastias (K15t)​

    Key Highlights:

    • 18% increase in Template Library usage from Q1 to Q2

    • Top 3 performing templates: "Team Stand-up," "Project Tracker," and "Marketing Launch Plan"

    • Campaign email open rate: 37%, CTR: 9.5% (both above benchmarks)

    • Social campaign impressions: 120,000 with 2.1% engagement rate

    • Feedback survey: 85 responses, 76% positive sentiment toward template relevance and usability

    10:45am

    TL Q3 priorities

    ​@Gabriella Evans (K15t)​

    In Q3, the focus shifts toward improving personalization and discoverability of templates. The team agreed to prioritize launching dynamic filtering options, introducing industry-focused landing pages, and piloting a "Recently Used" template section based on user behavior. A/B testing will be conducted on headline variations to refine messaging for new users.

     Action items

    Type your action, use '@' to assign to someone.
    ​@Gabriella Evans (K15t)​ to lead A/B testing plan for new Template Library headlines (Due: ​Aug 20, 2025)
    Type your action, use '@' to assign to someone.
    ​@Ericka Bastias (K15t)​ to begin drafting landing pages for three targeted industries (Due: ​Aug 13, 2025)
    Type your action, use '@' to assign to someone.
    ​@Gabriella Evans (K15t)​ to coordinate with Product for implementing behavior-based "Recently Used" section (Due: ​Sep 1, 2025)

     Decisions

    1. Add a decision…
      Proceed with adding dynamic filtering and behavior-based recommendations in Q3.
    2. Add a decision…
      Focus messaging on personalization and relevance to increase engagement.
    3. Add a decision…
      Goal #1: Increase Template Library engagement by 20% QoQ in Q3 2025
      Goal #2: Launch at least 3 new industry-specific template collections by end of Q3

     Related materials