Introduction
Good Software is a growing SaaS company providing productivity and collaboration tools for remote teams. The flagship product, Wise App, has recently undergone a significant UX overhaul. However, the current marketing website does not adequately showcase the app’s capabilities or value proposition. PixelCraft Agency will lead the redesign and development of the Wise App website to align with updated brand guidelines and product positioning.
Purpose and Objectives
The purpose of this project is to launch a new version of the Wise App website that improves user engagement, enhances SEO, and drives more qualified leads. Objectives include:
Align the website with Wise App’s refreshed brand identity
Improve site performance (target: Lighthouse score of 85+ on mobile)
Streamline information architecture to guide users toward key CTAs
Integrate with marketing tools including HubSpot and Google Analytics
Increase demo signups by 30% within 3 months post-launch
Project Scope
Website design and development (up to 10 static and CMS-enabled pages)
Mobile and cross-browser responsiveness
Integration with HubSpot (forms and tracking)
SEO optimization (metadata, performance, structure)
Basic accessibility compliance (WCAG 2.1 AA)
Final QA and deployment support
Deliverable | Estimated Delivery Date | Cost |
|---|---|---|
Wireframes and high-fidelity mockups | Jul 19, 2025 | $3,000 |
Final approved UI design | Jul 26, 2025 | Included |
Responsive website (built in Webflow) | Aug 13, 2025 | $7,000 |
HubSpot integration and testing | Aug 28, 2025 | Included |
Final deployment and handover | Aug 28, 2025 | Included |
→ Out of Scope
Content creation (copywriting, blog posts, case studies)
Content will be provided by Good Software’s internal team. Only placeholder text will be used during the design and build.Ongoing maintenance or updates post-launch
This project includes only the initial redesign and deployment. Future updates or support require a separate agreement.Backend development or changes to Wise App itself
The scope is limited to the marketing website. No modifications will be made to the product’s backend systems or features.Custom illustrations, animations, or video production
Visual media beyond standard UI elements is excluded. Good Software may supply assets if needed.Multilingual site support or translation work
The initial launch will be in English only. Localization or internationalization is not included in this scope.
Tasks
Deliverable | Tasks |
|---|---|
Website design mockups | Type your action, use '@' to assign to someone. Conduct discovery workshop Type your action, use '@' to assign to someone. Develop user personas Type your action, use '@' to assign to someone. Create high-quality mockups |
Fully developed website | Type your action, use '@' to assign to someone. Set up dev environment Type your action, use '@' to assign to someone. Front-end development Type your action, use '@' to assign to someone. Back-end integrations Type your action, use '@' to assign to someone. Testing and QA Type your action, use '@' to assign to someone. Optimize for SEO |
Project documentation | Type your action, use '@' to assign to someone. Create style guide Type your action, use '@' to assign to someone. Develop user manual Type your action, use '@' to assign to someone. Write technical specifications Type your action, use '@' to assign to someone. Handover and support plan |
Location
Project work will primarily take place remotely. In-person meetings, if required, will be conducted at Good Software’s office located in Stuttgart, Germany.
Schedule
Pricing
Payment terms and schedule for payment:
Deliverable | Price | Payment Due Date |
|---|---|---|
Website Design Mockups | $800 | Jul 8, 2025 |
Fully developed website | $5,000 | Jul 24, 2025 |
Project documentation | $500 | Aug 13, 2025 |
Resources
The following resources are involved in the project:
Project Manager: Maggie - Good Software.
Lead Designer: Conrad - Contractor.
Front-End Developer: Aziza - Contractor.
QA Specialist: Erika - Contractor.