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Content for template Streamlined Project Plan.

In our template we use the Page Properties below as custom placeholders. Before exporting this content we set the Page Properties macro to “Hide from view“ to avoid it appearing in the export.
- If the Page Properties table is something you need visible in your Confluence page you can also hide it as part of our Export Properties. In the Export Dialog you can go to Settings -> Advanced mode → Macros → Show page properties macro and toggle the setting off.
In addition to this, some of our content leverages the macros of Scroll Exporter Extensions
- This panel is wrapped in a Scroll Ignore which prevents it from appearing in the export.

Driver	Maggie McDonald
Approver	Devin Martins
Contributors	Conrad Nguyen
Informed	Aziza Silva
Objective	Establish a Comprehensive Metrics Framework aligned with WiseApp’s strategic goals. Implement Robust Tracking Infrastructure to enable seamless, accurate data collection across the platform. Enable Data-Driven Decision Making by delivering intuitive dashboards and insights that guide continuous optimization.
Due date	Mar 16, 2026
Key outcomes	A clearly defined set of KPIs and metrics aligned with business objectives. Seamless integration of tracking tools within the WiseApp infrastructure. Accurate and consistent data collection mechanisms. Visual dashboards that provide actionable insights to stakeholders. Iterative improvements to the app driven by analytics.
Status	in progress

Template Tip: Use the Project Plan Confluence page template and wrap the table at the beginning with a Page properties / Content properties macro. This allows you to access the table’s data within your Scroll Exporter PDF template.

The cover page of this template is using the Driver and the Status.

Template Tip: Want the next part of your content to start in a new page? Using Scroll Exporter Extensions you get access to very handy macros such as scroll-page-break which enables you to add page breaks in your exports within your Confluence content.

Problem Statement

WiseApp currently lacks a unified and strategic approach to metrics tracking, limiting its ability to make informed, data-backed decisions. This project aims to embed comprehensive tracking capabilities across the platform, empowering the team with insights into user behavior, app performance, and engagement. By closing the gap between data collection and action, the project will help drive continuous improvement and long-term strategic growth.

Scope

Must have:	Defining key metrics aligned with WiseApp's objectives. Integrating selected tracking tools into WiseApp's infrastructure. Setting up systems for data collection and ensuring data accuracy.
Nice to have:	Developing dashboards for data visualization and analysis. Implementing iterative improvements based on insights gained.
Not in scope:

Timeline

Milestones and deadlines

Milestone	Owner	Deadline	Status
Metrics Framework Defined	Maggie	Aug 1, 2025	IN PROGRESS
Implementation of Tracking Tools	Devin	Nov 3, 2025	NOT STARTED
Initial Data Collection Testing	Devin	Jan 1, 2026	NOT STARTED
Analysis and Insights Integration	Devin	Feb 10, 2026	NOT STARTED
Continuous Optimization	Devin	Mar 16, 2026	NOT STARTED

Reference materials

Product Analytics Playbook – Overview of industry best practices for implementing analytics infrastructure.
Amplitude Integration Guide – Technical documentation for integrating a leading analytics tool into modern apps.
Data-Driven Decision Making in SaaS – Whitepaper exploring how data influences feature development and growth.
Previous Quarterly Metrics Report – Internal example of metrics currently being tracked, highlighting gaps.