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Introduction
Interlingo

Overview

Customer360 Lifecycle Management empowers B2B organizations using WiseApp to manage customer information from onboarding through post-sales activities. It consolidates data from multiple sources into a unified customer profile and tracks key lifecycle stages such as acquisition, engagement, renewal, and support.

Objective

  • Provide a centralized and consistent view of each customer.

  • Enable seamless transitions across lifecycle stages.

  • Facilitate data-driven decision-making for customer success and account teams.

  • Ensure compliance with data protection regulations (e.g. GDPR).

Stakeholders

Role

Name

Responsibility

Product Owner

Jane Doe

Feature definition & prioritization

Engineering Lead

Alex Smith

Technical feasibility & architecture

UX Designer

Rina Patel

UI/UX flows

QA Engineer

Carlos Nguyen

Test planning & execution